Qur’an and Social Sciences

Qur’an and Social Sciences

Pathology of religious propaganda methods with a focus on audience studies

Document Type : Original Article

Authors
Ruhollah Karimi dardashti 1
Reza Amani 2
1 Master student of Holy Quran Interpretation, University of Holy Quran Sciences and Education, Tehran - Iran
2 Associate Professor, Department of Quranic and Hadith Sciences, Holy Quran University of Tehran, Iran
10.22034/arq.2022.324075.1042
Abstract
Propaganda in religious culture has different definitions and principles than propaganda in Western culture And this is why they are different in the use of methods, which is one of the pillars of advertising
These methods have their own requirements based on each of these two cultures At the same time, neglecting to use the correct methods of religious propaganda is associated with many harms
In this research, using descriptive-analytical method and relying on verses and narrations, while enumerating the propaganda methods, their harms are also dealt with
Among the methods, indirect verbal method is one of the methods used in Quranic sermons
Also, the question and answer method is one of the most widely used methods in the biography of the infallibles Its advantage over other methods is the attention to individual differences and psychological needs of the audience In such a way that the preacher conveys the message according to the situation of the recipient
Also, neglect of the level of understanding of the audience and its practical dimension, humiliation of the audience, inconsistency of the preacher's behavior with the content of his advertisement, Exaggeration in preaching or warning, stereotyping the message, and the emotional gap between the preacher and the audience are the most important harms of propaganda methods
In order to promote the effectiveness of religious propaganda in society, it is necessary to pay attention to them
Keywords
Challenges؛ Propaganda؛ Method of Religious Da&rsquo
wah / Tabligh؛ Preacher؛ Study of the Addressee

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  • Receive Date 11 January 2022
  • Revise Date 06 February 2022
  • Accept Date 21 March 2022